Brands on the move and on course.

For over 35 years FinGenuity has worked with some of the world’s leading names in business, healthcare, education, and the arts to advance their strategic objectives. We position our clients for success through expert brand research and strategy — and impeccable marketing communications that deliver results.

We capture the minds and hearts of those who matter most to our clients.

Our unique methodology combines immersive research with brand strategy best practices. This thoughtful advance work defines the target audience, differentiates the organization from its competitors in the marketplace, builds consensus among key stakeholders, and informs and accelerates all subsequent creative work through effective brand expression.

We not only define brands, we bring them to life.

Our team is renowned for its creative initiative and superb skills in design, illustration, messaging, content development, and online solutions. Together we produce targeted, effective communications that audiences find convincing, motivating, and memorable.

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student recruitment

donor relations

return on investment

brand expression

spatial intelligence


illustration & animation

theme building

brand messaging

product packaging

your target audience



FinGenuity Creates Visual Identities

We have had the privilege of working with a broad range of interesting clients in many sectors the world over.


Léman International School
Chengdu, China



We named the premier international school, designed the school identity, produced the initial announcement brochure, designed and branded image/messaging ads throughout Chengdu, designed and produced a viewbook and the look and feel of the website. 


Metropolitan Museum of Art
New York, New York



FinGenuity created the branding, theme development, key campaign messaging, and design for the Met’s Preeminence Through Excellence $250 million capital campaign. 

Westchester Medical Center
Valhalla, New York



We developed the theme and key campaign messaging, and branded and designed VITAL, the Westchester Medical Center’s $40 million capital campaign.


Northrop Grumman
Redondo Beach, California



Northrop Grumman came to us to illustrate the complexity of interconnecting and orchestrating all the components of the battle theater. 

The City College of New York
New York, New York



We developed the branding, theme, key campaign messaging, and design for the City College of New York’s $100 million capital campaign. 


Walsh Brothers
Boston, Massachusetts



FinGenuity created the branding, key messaging, photography, and design for the Walsh Brothers capabilities brochure. 

Exhibit No.9
Asbury Park, New Jersey



We concepted and design a new 2,200 sqft gallery and studio for contemporary art from the ground up including integrated design of the space, brand identity and visual language system, marketing and advertising materials, management of artists, exhibitions, curation, and business operations.


Cerner Corporation
Kansas City, Missouri



We were commissioned to created seven large murals to be placed throughout Cerner’s high-tech and secure Data Center.  Each mural conceptualizes different corporate attributes and services.

Sports Marketing



Fin works with companies, teams and agencies to provide specialized identity and marketing design to their clients and fans. We are experts in capturing the energy of their sports and products and translating that essence to visual identities.


Soup to Nuts
New York to Bali



Clients look to us for our food and beverage packaging, pos, and restaurant fingenuity. Everything from naming to branding to product marketing; we make sure it looks as good as it tastes.



Invented, patented, built and marketed from the ground up by FinGenuity Partner Marty Lapham, POPZUP gives everyone the freedom to snack, pure and simple.

Asbury Festhalle & Biergarten,
Asbury Park, NJ



Fin created the visual language and designed the branding, marketing, advertising, online and menu system for an authentic Eastern European biergarten situated in a Victorian resort-town. Met with phenomenal success.




Business & Government


American Green Technology
Bank of America
Cahners Business Information
Cerner Corporation
Education Umbrella, England
EMC² Corporation
Erie Insurance
Genuine Parts Corporation
Global Relief Technologies
Gorton’s of Gloucester
Golf Channel
Heartland Brewery NYC
National Guard
Next Generation
Northrop Grumman
New York Times
Osram Sylvania
PaneBelle Pizza & Bread Dough Co.
Popzup Popper
Rosalie’s Zero Suds Laundry Powder
Specialty Coffee Holdings
State Farm
State Street Bank
Super Bowl Host Committee
Time Magazine
US Treasury Department
Walsh Brothers 

Education & the Arts


The American School in London
Barnard College
Boston University
The Brearley School
Cambridge University, England
The City College of New York
College of the Holy Cross
Emmanuel College
GEMS International School, Penang Malasia
Harvard University
Hofstra University
Institute of Contemporary Art
Léman International School
Madeira School
Massachusetts College of Pharmacy
Massachusetts Institute of Technology
Meadowbrook School of Weston
Northern Essex Community College
The Masters School
The Meritas Family of Schools
The Metropolitan Museum of Art
Mint Museum of Art
Montclair State University
New York University
Nicholls State University
Parsons School of Design
Portsmouth Museum of Art
Providence College
Radio City Music Hall
Sarah Lawrence College
Smith College
Stephen Gaynor School
The Spence School
Suffolk University
Tulane University
University of New Hampshire
Woods Hole Oceanographic Institution



Beth Israel Deaconess Medical Center
Caritas Norwood Hospital
Cedars Sinai Medical Center
Dana-Farber Cancer Institute
Dartmouth-Hitchcock Medical Center
Elliot Hospital
Inova Alexandria Hospital
Juvenile Diabetes Foundation
McLean Hospital
Morgan Scientific
Mount Sinai Medical Center
New England Medical Center
NYU Child Study Center
St. Francis Hospital
UMass Medical School
USC Riverside
Wake Forest University Medical Center
Weill Cornell Medical Center
Westchester Medical Center
White Plains Hospital
Women & Infants’ Hospital


Marty Lapham
Executive Creative Director

Marty has spent his career building the brands of leading organizations in academia, healthcare, the arts, and business. His problem-solving design solutions in the areas of institutional brand development, marketing communication, online solutions, and product packaging are guided by savvy marketing ingenuity. Marty has been a member of the Council of the Institute of Contemporary Art in Boston and serves on the Board of Directors of the Big Brothers Big Sisters of the Greater Seacoast of New Hampshire.


Tom White
Director of Brand Expression

Tom specializes in branding, marketing, and storytelling through typographic design, illustration, and image design. He has been creating visual solutions for companies around the globe in the fields of healthcare, business, finance, education, sports, food and beverage, products, and publishing for nearly 25 years. His work is commissioned by clients who are looking for proven and fresh ways to visually communicate nuanced messages to their audiences. Tom is a member of the AIGA and Society of Illustrators, and has won numerous awards for his work.